Business-Wise Corporate Productions
 professional quality within your budget

YOUR BRIEF
Your brief is the instruction that will be used to develop the programme treatment and firm up costs. The better the brief the more chance there is of a successful production. The brief should be as comprehensive as possible based on an accurate appraisal of what you want to achieve through the programme.

As a guide the following points should be addressed:-

* What is the aim if the programme?

* Define the intended audience.

* What is desired effect on audience? Instruct or inform? Change attitudes or behaviour? What action should result from the programme?

* Degree of urgency?

* Ideal programme length?

* Type of presentation; documentary, "fly-on-wall", presenter, talk-over, music only or maybe a mixture?

* Style of presentation; matter of fact, serious or humorous?

* Use of graphics; extensive, limited or none?

* Soundtrack; any music preferences? Note that commercial music copyright fees can be substantial and copyright free, library music should be considered.

* Script, if required to be developed by whom?

* Budget; how much is allowed for the programme?

I hope this gives you some ideas for your intended production. Call BW Videofilms now on 01628 528682 or mail to discuss your requirements and put your company image in focus!

©BW Videofilms 2003